matchmaker // tennnessee tourism
completely custom preroll ads - cut, edited and matched in realtime - based off of someone’s online history. if that sounds creepy, it’s because it kind of is. but people also loved it.
preroll videos
here are some examples of videos that were edited and served on the fly.
itineraries
custom social itineraries based off of interests and cities.
what the people said
cannes lion, silver, creative data
cannes lion, bronze, digital craft
national addys, gold
credit where credit is due
writers: jonathan vigliaturo, alli pierce, justin lake
art directors: ryan simonet, jim dore, josh eithun
ecd: john godsey
agency: vmly&r
director: quite a few (seriously, we used a bunch of production companies to get all of these assets)