branding // mike’s liquors

mike’s is a kansas city liquor store that’s known for its great selection. and its owner’s sarcastic disposition. for their rebrand, we gave them a new look, voice and identity uniquely fitted to that persona.

 
 
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beer growlers

customers still didn’t realize mike’s sold growlers. so, we made new ones that forced people to pay attention to them.

 
 
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brown bags

thousands of brown bags walk out of mike’s every day. we turned each of them into walking, talking billboards.

 
 
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swag

no rebranding project is complete without business cards, t-shirts and the obligatory koozie.

 
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style guide

even the style guide had it’s own attitude

 
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what the people said

credit where credit is due

writer: jonathan vigliaturo

art director: gary schroer

agency: freelance

 
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