tyler and rick // napa auto parts
our attempt to give napa know how a living, breathing face. actually one and a half faces. there’s tyler, the front of house, people person. and rick, a car parts guru who’s just a little shy. and maybe a bit magical.
namethatcarnoise.com
when asking for advice, real customers try to mimic the noise their car is making all the time. so, we launched a site capable of diagnosing car problems one human-made noise at a time.
name that car noise social
we tested our fans’ know how with manmade car noises. the first to get it right got a free part.
reliable racers olv
after the success of the campaign, we (associate) creative directed some more tyler and rick thangs.
credit where credit is due
tyler and rick + name that car noise
writer: jonathan vigliaturo
art director: austin ridling
gcd: derek anderson
ecd: aaron evanson
agency: vmly&r
director: david gray, skunk
reliable racers
writer: nate bowers
art director: andrew crane
acds: jonathan vigliaturo, austin ridling
gcd: derek anderson
agency: vmly&r
director: dan gedman, liquid 9