tyler and rick // napa auto parts

our attempt to give napa know how a living, breathing face. actually one and a half faces. there’s tyler, the front of house, people person. and rick, a car parts guru who’s just a little shy. and maybe a bit magical.

 
 
 
 
 
 
 
 
 

namethatcarnoise.com

when asking for advice, real customers try to mimic the noise their car is making all the time. so, we launched a site capable of diagnosing car problems one human-made noise at a time.

 
 

name that car noise social

we tested our fans’ know how with manmade car noises. the first to get it right got a free part.

 
 

reliable racers olv

after the success of the campaign, we (associate) creative directed some more tyler and rick thangs.

 

credit where credit is due

tyler and rick + name that car noise

writer: jonathan vigliaturo

art director: austin ridling

gcd: derek anderson

ecd: aaron evanson

agency: vmly&r

director: david gray, skunk

reliable racers

writer: nate bowers

art director: andrew crane

acds: jonathan vigliaturo, austin ridling

gcd: derek anderson

agency: vmly&r

director: dan gedman, liquid 9

 
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snackle

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snackle part deux