l’desh fresh // water.org
before matt damon. before real advertising budgets. water.org asked us to get people to care about clean drinking water problems in countries on the other side of the world. so, we invented the world’s most authentic bottled water.
a note from the manager: pardon the 340p video quality. i did say there was zero budget.
packaging
we actually made a limited run of bottles with real packaging. it was nasty.
live tastings + coupons
then we did a live tasting and handed out these coupons.
the taste blew peoples’ minds
especially these two bros’. which i’m guessing is really tough to do.
what the people said
tv best in show, kansas city addy’s. note: this beat the “sonic guys” campaign in their heyday. and it wasn’t even a tv spot.
credit where credit is due
writer: jonathan vigliaturo
art director: parc masterson, seth gunderson
ecd: john january
agency: signal theory
director: pete meyer